Yahoo

Yahoo! is the second biggest of the three major engines and includes an enormous network of websites. The algorithm is based on that of Inktomi which Yahoo! purchased back in 2002 as part of their plan to stop serving Google results to search queries. The algorithm itself can pose a problem for some SEO's as they optimize the client website to rank highly on multiple search engines due to the way that it differs from Google and MSN. Any issue can be addressed provided that the right attention is given to the right details.

On Yahoo! the major areas for SEO are as follows:

• keyword density
• site structure
• site back-links
• site aging

Yahoo! Sponsored Search is a form of search engine marketing that lets you create ads that appear in search results on the Web's most popular destination and other sites in the Yahoo! distribution network. So you can attract people who are already searching for what you sell. Sponsored Search is a great way for you to connect with the ideal customers-the ones already interested in what your business offers. With text ads that appear in search results, you promote your business to people who are actively searching online for your products or services.  

You can set your monthly budget at whatever your business can afford, and you can adjust it at any time. The amount you're willing to pay for each click is known as your maximum bid. You'll pay only when your ad is clicked.

Contact us to further discuss your requirements. Our Consultants will then be able to provide you with tailored advice and a custom quote to suit your needs, budget and ideals.